Pop Video and Marketing Campaign

THE BRIEF

You have to create:
- THREE MULTI MEDIA PRODUCTS
- TO ESTABLISH THE IMAGE AND BRAND OF YOUR SINGER AND GROUP
- HELP SELL THE SONG FROM THEIR FIRST ALBUM, MAKING THEM STAND OUT AND PRODUCE SOMETHING FRESH.

The group or singer must be a NEW GROUP (even if they are doing a copy of an existing song).

The song is a SINGLE from their FIRST ALBUM.

The actual products to be produced are:
- THE POP VIDEO
- A DIGIPAK for the ALBUM
- A MAGAZINE ADVERT for the ALBUM.

Storyboard Animation example

Location

For my location, it had to have an interesting backdrop, to make sure the viewers were interested in the rest of the video. The chosen set that i am using is a run down Mansion near london in Westminster. The Mansion has been completely ripped to shreds inside. This is perfect for me as it fits the band, song and genre of what i am aiming towards.

Here are some pictures of what my location looks like:

Here is the picture form the outside of the run down Mansion. Here is what it looks like from the inside:

Here is another picture of the ruins of the downstairs in the basement:

I really love the chosen location, as it is going to be fascinating inside the building, so it will look great in the music video.

Lighting Plan

Here is the set up for the lighting, as you can see I have used a Four point lighting set up. This is so the band is filled with light, and also creates a depth of field to create the illusion.

I really like the set up for the lighting as it is correct for the type of band and video that I am using.

Schedule for Shoot Day

09:00am – Organise set and Band and Camera, etc.

09:30am – Start Shooting on Freddie, as lead singer and will have more confidence.

10:30am - Break.

10:45am – Start to experiment with shots, and other members of the band.

11:00am – Shoot tracking shots.

11:30am – Break.

11:45am – Experimental shots.

12:00am – Shoot close ups.

12:30pm – Lunch.

01:15pm – Start shooting lighting on floor, low angles, mid and wide shots.

02:00pm – Wide shots, side, front and above the band.

03:30pm – Break.

04:00pm - Start to experiment with shots.

05:30pm – Pack up and clear up set, if finished.

06:00pm – Supper.

Call Sheet

Song: Gotta Little Soul

Date Of Shoot: Friday 5^th November. 2010

Names: Hugo Carnegie-Brown

Band Names: TOM PHELAN (guitar, vocals) - 07870883151

: MIKE RUANE (drums) - 07885274308

: Freddie Dickson (Lead singer and guitar)

Cast List: Oscar Mitchell-Heggs (Trumpet Player)

: Tom Phelan (Guitar, Vocals)

: Mike Ruane (Drums)

: Freddie Dickson (Lead singer)(Guitar, Vocals)

Studio Lighting Plan: In Section Info on Music Video in this File.

Studio Set Plan: In Section Info on Music Video in this File.

Prop List: In Prop List Section In this File (Section 10)

Schedule for shoot day: In this File (Section 5)

Storyboard: In this File (Section 3)

Lyrics: In Section Info on Music Video in this File.

Shot List Order: : In Section Schedule of the day (Section 5)

Lyrics

Here are the lyrics to the song called 'gotta little soul.'

Walking down the street last night,
shadow of the wind crawls behind,
and ime holding onto what ive got,
cos my heart feels so inclined,

and ime not gonna throw it all away x2

And you give a little laughter, cry a little joy. its not that hard to do,
And you give a little laughter, cry a little joy, well ime holding onto you,

Gotta little soul in you

Soul in you x2

Walking down the street last night,
shadow of the wind crawls behind,
well ime holding onto what ive got,
cos my heart feels so inclined,

and ime not gonna throw it all away, x2

And you give a little laughter, cry a little joy. its not that hard to do,
And you give a little laughter, cry a little joy, well ime holding onto you,

Gotta little soul in you

Soul in you x3

and how long must i wait for you,
and how long
must i wait for you
and how long
must i wait for you, wait for you
must i wait for you x2
how long, must i wait for you, yeah, yeah