Pop Video and Marketing Campaign

THE BRIEF

You have to create:
- THREE MULTI MEDIA PRODUCTS
- TO ESTABLISH THE IMAGE AND BRAND OF YOUR SINGER AND GROUP
- HELP SELL THE SONG FROM THEIR FIRST ALBUM, MAKING THEM STAND OUT AND PRODUCE SOMETHING FRESH.

The group or singer must be a NEW GROUP (even if they are doing a copy of an existing song).

The song is a SINGLE from their FIRST ALBUM.

The actual products to be produced are:
- THE POP VIDEO
- A DIGIPAK for the ALBUM
- A MAGAZINE ADVERT for the ALBUM.