The structure of the Music Industry and how my Music video fits

Music is the most consumed medium in the industry. It influences people's life-style, views and even shapes their personality. Music connects people and forms little forums. It even leads to an imagined community, according to the theory of Anderson. Musical taste can be a controversial topic and almost to the point of tribalism. It is contentious because it defines and often signifies personality and lifestyle. Musical taste is about the way people dress, speak and sometimes behave. However all commentators agree that Music and its trend - sit at the epicenter of popular culture. Not only to the extent that an individual can derive a sense of identity but to the extent the global community can be changed by Musical trends.

One of the main questions we have to ask ourselves is music inspirational or perspiration. ;amy critics believe that music and industry are in many ways incompatible terms. The reason for this is a dynamic tension that exists between the artist and commercial forces of underpins the success of this cast media business.

Music is either organic or synthetic it's either focused on the actual music or shaped in order to gain the biggest amount of money . Another feature to consider is the music industry "synergetic connections" with other media forms. THis means the connections to ther media forms such as radio, television, films etc. Products of big studios such as Universal can mutual rely on other formats. Synergy tries to get the band onto the appropriate music program for the target audience.

The pop video is only one strand of an often mulitmedia campaign that tries to make the band or arrest more famous. There are sometimes conflicting forces behind music and media creation, A major question is "how significant is the pop video as a text or product within this scheme?" The answer would be: "Very important". For example we are using our pop-video to present the artist. According to Kuleshov 70% of the meaning is conveyed through images. In ur pop-video we try to establish Camille as a character. This is done by a lot of close-ups of her. The music industry has realized that it is not only just about selling the song it is about selling the whole package such as, Image, Style, Artist and ideological views. In order to gain a mass audience controversial topics are avoided. When is Beyonce for example singing about war or social- political problems? Artist that question society are more likely to be consumed by a smaller audience. The focus is put on the meaning not on the image or revenue.

The music industry is dominated by 4 trans-national corporations (Universal, Sony, Warner Bors and EMI). These are known as "The Majors".